Sunderland are set to continue their pursuit of Newcastle United striker target Papiss Demba Cisse in January.

However, reports in The Daily Mail claim the Black Cats will have to pay in the region of £18 million to bring the Senegalese international to the Stadium of Light.

Newcastle United boss Alan Pardew was heavily linked with a move for the Freiburg forward in the closing stages of the summer transfer window, with the Toon reported to have made a £13 million offer for the player in August.

Sunderland are thought to have made a similar offer, and have since scouted the player on a couple of occasions, according to the report, as Steve Bruce looks to strengthen his attacking options.

Pardew, meanwhile, is reported to have turned his attentions to Sochaux striker Modiba Maiga, with Newcastle United hoping to bring the player to St. James' Park for £7.5 million.

Demba Cisse continues to be mentioned alongside the Magpies, although the increased figure placed on the player's head by the Bundesliga's basement side is likely to be a major stumbling block for Newcastle United as they look to replace Andy Carroll.

Leon Best and Shola Ameobi haven't done badly in his absence this season though, with Newcastle United sitting fourth in the Barclays Premier League after an undefeated start to the campaign.

Sunderland have struggled at the lower end of the league though, and will be hoping to reinforce at the next available opportunity.

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