Liverpool have officially announced a two-year sponsorship agreement with Turkish Tourism.
The brand will now feature prominently at the Merseyside club, and Turkey travel prizes will be offered to Reds fans on matchdays at Anfield.
"Turkey is a great country and we all have fantastic memories of our European Cup win in Istanbul in 2005," said Liverpool managing director Ian Ayre.
"Through this partnership the Club can provide Turkish Tourism with significant brand visibility and access to our supporter base to help raise awareness of their tourism opportunities."
The Turkish Culture and Tourism Ministry has already built up a reputation in Germany; signing a similar partnership with Bundesliga side Hertha Berlin.
But the deal with Liverpool is certainly far more significant when it comes to global exposure, and Tolga Tuyluoglu - director of London's Turkish Culture and Tourism Office - was ecstatic at the announcement.
"I am delighted that Turkey will be an official partner to such a historic club," he said.
"I am sure that all Liverpool fans will have positive associations with Turkey already, following their dramatic Champions League win in Istanbul back in 2005. We hope to build on this to create a dynamic partnership.
"The city of Liverpool is known for its music and culture; its world-class galleries, museums and landmarks, which of course provides a body of shared values for us to work with."
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