Newcastle managing director Derek Llambias has revealed a hugely controversial decision to sell the naming rights to St James' Park could generate up to £10million a year.

The Magpies announced their plans early on Thursday morning, and that in the meantime, the stadium will be knows at the Sports Direct Arena. The latest move comes after the club took advice from branding experts, and Llambias is convinced it has to happen if Newcastle are to maintain pace with the Barclays Premier League's big boys.

He told BBC Radio Newcastle: "I would hope it would generate between £8million and 10million a year. That would give us another player."

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