Chelsea and Liverpool striker target Gonzalo Higuain is being linked with a January move to Italy.
The Argentine international has been heavily linked with a move away from Real Madrid, with both Andre Villas-Boas and Kenny Dalglish reported to have taken an interest in the 24-year-old.
However, Italian publication La Stampa is claiming that Juventus have made the player their 'top priority' in the New Year, with an opening bid of £24 million prepared for the former River Plate starlet.
Chelsea were being linked with their own January bid for the player, with Villas-Boas targeting the player as a possible replacement for Nicolas Anelka following confirmation of his move to China.
Didier Drogba is also set to leave for African Cup of Nations duty in the same month, whilst the future of Fernando Torres at Stamford Bridge is far from clear despite the Chelsea boss standing-by the out-of-form striker publicly.
After falling down the pecking order at the Santiago Bernabeu, Higuain was thought to be a realistic target for the young Chelsea boss, but competition now appears to be fierce from the Blues' Serie 'A' rivals.
As for Liverpool, their interest has gone relatively cold in the player following their initial link to the player in The Metro back in August.
Speculation again surfaced over a possible Reds move in October, with Spanish radio station Cadena Ser claiming Liverpool were considering a New Year offer for the player.
With the Blues and Bianconeri now in the running for the player, Liverpool appear the least likely to make a move, although they are relatively short in the striking department at Anfield with only Luis Suarez, Andy Carroll and Dirk Kuyt amongst the senior ranks.