The 22-year-old striker has been in scintillating form this season, and is the club's leading scorer with ten goals already to his name.
Blues boss Andre Villas-Boas has given Sturridge a more senior role at Stamford Bridge in 2011-12, and the Portuguese tactician is being repaid for the faith he has shown in the promising England U21 international.
However, his decision to continually deploy Sturridge out of position is beginning to upset the talented youngster, who, despite his impressive goal tally is determined to play in a more central role.
Sturridge spent the second half of last season on loan at Bolton Wanderers, having found first-team opportunities difficult to come by in his first 18 months at Chelsea.
A number of clubs will have been alerted not only by Sturridge's form, but the ongoing contract situation in west London and will likely continue monitoring how it develops.
The Birmingham-born forward is entering the final two years of his contract, and Villas-Boas will be reluctant to lose such a key player as he bids to inject more youth into his ageing Chelsea squad.