Regarded as one of European football's hottest properties, Stevan Jovetic is thought to be a wanted man.
The 22-year-old Montenegro international has been linked with a number of top English clubs in recent months, with Manchester United, Chelsea and Manchester City all reportedly sending scouts to watch the Fiorentina starlet over the weekend.
With a long-term contract in Serie 'A', a price-tag in the region of £30 million has already been placed on the youngster's shoulders. The question is - is he worth the money?
Before getting into specifics, one major positive is that Jovetic seems up for a move to England. Clubs in Spain and Italy are also interested, but the Premier League is appealing to the player.
"I am content in Italy but I'm always looking out to improve myself," he is quoted as saying in the Daily Star.
"I have been looking out for a chance to play in the Premier League and I am prepared for that challenge."
A forward who is also comfortable in the wide areas or in an advances midfield position, Jovetic has a good goals-to-games ratio in Italian football, and is enjoying his best campaign this term with 12 goals thus far.
That equates to over half of the Viola's total strikes in their opening 21 league games, with Delio Rossi's side currently struggling in the race to reach European football. Should they fail to make the Europa League, Jovetic's future comes even more into question.
An ambitious youngster, Jovetic has stressed a desire to try and win the Ballon d'Or in the future, a task which would be difficult at the Stadio Artemio Franchi outside of Champions League football.
Both footed, Jovetic possesses rare skill to match his height (over 6ft), and is happy to get involved in the physical element of the game - a must for English football. An improvement in finishing has led to his rise up the goals chart in Italy.
An accomplished penalty taker, the youngster shares set-piece duty with Riccardo Montolivo. He has tricks to match the Italian international too, with a quick step-over his most affective move.
Jovetic missed the whole of last season with a cruciate ligament knee injury picked up in pre-season. Clubs would want to test his fitness rigorously before signing.
Whilst Jovetic has good acceleration, he's not the quickest player and does not possess raw speed to break through defences. He aerial ability is also not a strength.
Valuation and contract are also negatives, with a deal until 2016 meaning any club will have to pay big to sign the player. £30 million represents a sizable sum, particularly with the Financial Fair Play rules coming into effect over the coming three seasons.
Untested on Europe's biggest stage, the jury remains out as to whether Jovetic can compete against the world's very best defenders outside of the Italian league.
At £30 million, Jovetic represents a gamble that's similar to Eden Hazard, although the Belgian boasts Champions League experience with Lille.
His versatility would be a major advantage to any of the top sides, and his form suggests last season's break has done wonders for the former Partizan starlet.
Clubs will rightly be keeping a close eye on the player's form over the next four months, and if Jovetic continues to show his very best, then a move away from his current home seems like a formality.
Expect a summer bidding war, with Chelsea a favourable destination in the eyes of GMF, given their policy of building for the future under Andre Villas-Boas.