Jermain Defoe has stoked the fire ahead of this Sunday's north London derby by claiming Arsenal's troubles this season mean they value a victory more than Tottenham Hotspur.
The Gunners are 10 points behind Spurs in the Premier League, with victory in the weekend's Emirates Stadium encounter vital if they're to qualify for the Champions League or realistically pip their rivals for third.
Arsenal are reeling following their humbling by AC Milan and being knocked out of the FA Cup by Sunderland, and such trials has led Defoe to believe the derby means more to the team from the other end of Seven Sisters road.
"It means more to Arsenal than us," he said.
"Obviously because of the way things have gone for them this season.
"I think it's been a lot of ups and downs, where at the beginning they didn't start too well, then they picked it up and then they’ve had a little blip again.
"But at the same time I've always said they’re a good team. You can't write Arsenal off.
"In football it's always the next game, you can change it in the next one and I think playing against us, it'll be a different Arsenal from what people have seen over the last few weeks."
While Arsenal are still challenging for a Champions League spot, Spurs have the luxury of being 10 points ahead, with one foot in next season's competition.
Having beaten Arsenal in the fixture at White Hart Lane earlier this season, Harry Redknapp's side will be eager to notch back-to-back wins at the Emirates Stadium after coming from behind to win a classic last term.
"It's going to be a difficult game but I'm confident, obviously, with the way we’re playing," he added.
"We've got a really strong squad now and everyone's playing well. Everyone's firing and team spirit is fantastic which I think is always important if you want to try and achieve something.
"We've got a great chance to go there and get three points."