Premier League clubs could be in for another massive television cash windfall with a serious challenge to Sky's domination of top-flight domestic TV coverage by Al Jazeera now a "realistic prospect", according to the European head of ESPN.
The possibility of the Qatar-owned broadcaster going head to head with Sky has been speculated on ever since it beat Canal Plus to the French Ligue 1 and Champions League rights. The spin-off of a bidding war for the clubs could be a lot more cash for the 2013-16 domestic rights - the current three-year deal is already worth £1.782billion.
Ross Hair, head of ESPN for Europe, Middle East and Africa, believes Al Jazeera are likely to challenge Sky. He told the Evening Standard: "We're expecting another Premier League auction in April or May. An Al Jazeera bid is a realistic prospect."
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