Newcastle managing director Derek Llambias has admitted he and owner Mike Ashley still call the club's ground St James' Park, rather than the Sports Direct Arena.
The pair sparked fury on Tyneside when they decided to re-name the 52,000 capacity stadium - clothing retailers Sports Direct are owned by Ashley - in a bid to attract a commercial sponsor.
However, Llambias told the Times: "Naming rights is such a passionate thing, but it's not about being disrespectful or taking away the tradition or history of the club, it's about trying to get another Yohan Cabaye out there on the pitch. Do you think me and Mike call it the Sports Direct Arena? We call it St James' Park, because it is St James' Park."
Copyright (c) PA Sport 2012, All Rights Reserved.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms