Liverpool managing director Ian Ayre admits the club have to be responsible in their financial approach to solving stadium issues.
The Reds are looking to add 20,000 seats to their match-day capacity. Redevelopment of Anfield and a new-build in Stanley Park are the two options open to Liverpool, but Ayre has already admitted the latter would require a marquee naming rights deal for it to make financial sense.
"It is about finding the right solution that keeps the great heritage experience and atmosphere and finding the right thing for the future. It's not so easy a challenge," he said.
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