Any follower of football will note that the game has a way of shooting itself in the foot with great regularity.
With the best of intentions, Rio Ferdinand along with New Era management company, are providing advice to young footballers concerning the use of social media.
With the amount of incidents occurring as Twitter and Facebook becomes the norm among professionals, training on how to use them effectively should no doubt be offered.
However, it is frankly baffling that players are being guided on how to use 140 characters on a platform which hands a stage to a number of incredulous individuals, rather than being advised on how to behave in society where they're considered role models.
Moving with the times is all good and well, but while many players are continually running in with the law, social media's importance becomes irrelevant.
The recent toils of Nile Ranger and Ravel Morrison have exposed the lack of support handed to young players to avoid such high profile incidents.
Ranger and Morrison's off the field activities have already worked to mare their future footballing careers.
Ranger has been somewhat cast aside by Newcastle United, having not featured for the Toon since May 2011, while Morrison was offloaded by his home town club Manchester United in the January transfer window.
Both players' troubles is a damming indictment of the help handed to players of a young age. In the case of Morrison, a great talent is ready to slip through the net; to England's detriment.
Ferdinand may be already looking towards his career beyond football, but his skills as one of the more honest individuals in English football would be better used as an ambassador for nurturing young individuals.
His experiences of growing up in Peckham, a district of London with one of the highest rates of gun crime in the United Kingdom, should lend themselves perfectly to assisting young pros from straying away from a life of crime.
As a ball playing centre back, Ferdinand's skills are such that he would suit an alternative role to the sweeper position he occupies at Old Trafford. In direct parallel, his early life experiences means he should shun social media, and fight the good fight for the sake of football's future.
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