Phillip Beard, Queens Park Rangers' chief executive, has decided to use the Soccerex European Forum to comment on a concept so ridiculous, he's likely to have been wheeled away by men wearing white coats come the end of his spiel.
While the two day event has showcased the thoughts of Rafa Benitez and Patrick Vieira among others, it's for people like Beard that this conference isn't made for. Given a pedestal, he was unlikely to hold back.
Despite downplaying the suggestion, Beard said his club would vote for the removal of the relegation system in the Premier League.
Apart from the obvious distancing the Premier League would be making from the Football League, Beard's comments are full of hypocrisy. If he were say in the position of one of those club's in the Championship, he's be hugely dismissive of such a venture.
The benefits for a club like QPR or in fact for any of the current Premier League sides is that, without the fear of dropping into the Championship, clubs would have the financial backing of the Premier League for life.
Television money could be hoarded by those lucky 20, which would lead perhaps to overwhelming spending and serial mismanagement.
From the supporter point of view, any excitement of a relegation battle, or indeed a promotion campaign from the Championship, would be nullified.
Any fans of teams in the Championship would have to quickly come to terms with the fact their team can go no further, and with finances therefore at a premium, with no Premier League aspirations likely to lead to lower crowds, the competitiveness between the 72 sides is likely to decrease. The integrity of the football league would take a major hit.
And all this to help protect the country's richest sides from falling off their perch. If this is genuinely what the people who run clubs think, then the once noted beautiful game will have it's sole eroded away. Enjoy it while it lasts.