Chief executive Alan Whiteley believes Cardiff's decision to change the colour of their home kit from blue to red represents progress rather than a disregard for the club's traditions.
The Bluebirds' Malaysian owners formally unveiled a new image for the club via an announcement on the official website, cardiffcityfc.co.uk, on Wednesday morning, stating that the changes would take 'immediate effect'. Whiteley insists the move will make the Bluebirds more attractive commercially and therefore help the club in its bid to reach the Barclays Premier League.
He said: "The changes to the home kit and badge introduced as a consequence of the investment package are designed to help the club to develop its brand and to allow it to expand its appeal to as wide an audience as possible, with a view to delivering local success via an international and diverse market."
Copyright (c) PA Sport 2012, All Rights Reserved.