Liverpool's new third kit has been widely derided as one of the worst kits in football history - but how does it compare with these other shockers.
The Reds new kit manufacturers - Warrior Sports - had played it safe with a stylish classic home kit, and kept it simple with an all-black away number. But their third kit, a horrible clash of orange and purple, is an all-out assault on the eyes. Elegantly described as resembling the final sweets at the bottom of a Quality Street box, Liverpool fans will be hoping it's not required too often.
But football and fashion have had more than one or two awkward moments, and, over the course of the Premier League era, there have been some truly terrible kits. Here are some of the best of the worst.
Manchester United (1995)
Who could forget Manchester United's mysterious grey invisibility cloak they showcased during the 1995-96 season. Not just a dreary metaphor for Manchester's wet-weather climate, Sir Alex Ferguson even claimed the grey kit made it difficult for his players to see one another on the pitch - forcing them to change at half time during their defeat to Southampton.
Arsenal's yellow monstrosity certainly made the Gunners easy to see, but the startling yellow-and-navy triangle pattern was a little too garish for most people's tastes. The north London club evidently disagreed and kept the kit on for another season, finally dumping it in 1995.
Chelsea managed to make the suave, sophisticated Ruud Gullit look like a fool with their grey-and-orange effort. After swapping the sharp stripes of fashion conscious Milan for the dull tones of cloudy London, Gullit can't have been too happy strutting around in such a horror.
Hull City (1992)
The 1990s was truly a dark time for football fashion. Clubs experimented with all manner of colour schemes, but no club embraced the giddy highs of outlandish get-ups quite like Hull City. Their tiger-print 1992 kit was a disaster, and is often quoted as football's worst ever contribution to fashion. Hull's nickname may be the Tigers, but that doesn't mean they have to look like them.
The donning of a dodgy kit is not restricted to club football, and national teams across the globe have been guilty of subjecting their fans to the ridicule of rivals.
Mexico are repeat offenders, their 1994 goalkeeping kit made their shot-stopper Jorge Campos - like the Great Wall of China - visible from space, while their 1998 number was surely the result of a small child scribbling over a green piece of paper.
Cameroon's 2002 offering decided to do without sleeves - basketball style - but the trend didn't catch on, and sleeves were quietly re-attached by a rather sheepish Cameroonian kit designer.
Even England have not escaped the perilous pitfalls of kit design. David Seaman was treated to a wild goalkeeping jersey for the 1996 European Championships. As England began their feted march to the semi-finals, David Seaman was forced to wear a kit described by Arsenal striker Ian Wright as "looking like a pack of refreshers."
Fulham's 2010/11 defies classification. The design itself is simple, but the colour choice is bizarre. Somewhere between green, gold and brown lies the actual colour of the Cottager's kit.
How does Liverpool's new third kit compare to these other selections? Have your say below...