The Premier League has today unveiled its new match ball for the 2012-13 campaign, claiming to have created the best football in the world for the best league in the world.
Lab-tested technology, complete with its 'aerodynamic textured casing' and 'six wing carbon-latex air chamber', shows how far we have come since the inception of England's top-flight 20 years ago.
Creators of the new Maxim ball say that it is more visible to the players, more responsive to the touch, and has a 360 degree sweet spot, to further enhance the country's favourite sport.
An assortment of jagged blue, red and black blocks, Nike's latest design will also feature in Serie A and La Liga.
Clubs returning to pre-season will look to acclimatise their players to the new ball, with the Nike RaDaR (Rapid Decision and Response) technology likely to catch a few out in the early stages of the new campaign.
Southampton and Arsenal used the new ball in Saturday's three-way Markus Liebherr cup competition, hosted at St Mary's stadium, and also including Belgian champions Anderlecht, in memory of Saints' former owner, who, sadly passed away in 2010.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms