Manchester United have today announced that Chevrolet will be their new shirt sponsor, with the American car giant set to be on the front of the famous red kit from the 2014/15 season onwards.
How much the General Motors-owned company has paid for the seven-year deal remains undisclosed, but it’s expected to be in excess of the £20 million-a-year that insurance specialist Aon currently pay for the privilege at Old Trafford.
Liverpool’s deal with Standard Chartered and Manchester City’s with Etihad are also in the £20m bracket, whilst Sunderland are also now in the big leagues after signing a lucrative contract with Invest in Africa.
However, Spanish all-stars Barcelona – a club who previously resisted the lure of shirt sponsors in favour of tradition in Catalonia – have the most lucrative deal in world football, earning £25 million-a-year in shirt sponsorship.
German giants Bayern Munich are next on the list with a Deutche Telekom mega-deal, whilst Real Madrid languish behind their major European rivals with a £16.8 million deal with betting partner Bwin.
Chelsea’s £13.8m-a-year deal with Samsung means they remain firmly in the top ten, whilst Spurs and Newcastle are joined by AC Milan in equal ninth position, with the Rossoneri the only representative from Serie ‘A’.
It all shows that the Premier League remains the place to be, for sponsors at least, and that’s a point proved by the struggles of some of the lesser teams in Spain, who can’t get anyone to sponsor them at any price.
In England, total sponsorship is up to £147 million for the 2012/13 season, with many of the mid-table teams signing improved deals ahead of the new campaign.
Top Ten: Shirt Sponsorship Deals:
1. Barcelona - £25m-a-year (Qatar Foundation)
2. Bayern Munich - £23.6m-a-year (Deutche Telekom)
3. Manchester United - £20m-a-year (Aon)
3. Liverpool - £20m-a-year (Standard Chartered)
3. Manchester City - £20m-a-year (Etihad Airways)
3. Sunderland - £20m-a-year (Invest in Africa)
7. Real Madrid - £16.8m-a-year (Bwin)
8. Chelsea - £13.8m-a-year (Samsung)
9. Tottenham Hotspur - £10m-a-year (Autonomy & Investec)
9. AC Milan - £10m-a-year (Emirates)
9. Newcastle United - £10m-a-year (Virgin Money)