Football Association chairman David Bernstein has warned of the "tough" consequences of poor behaviour.
Bernstein's comments came barely 24 hours after the FA had charged Manchester United defender Rio Ferdinand over his apparent endorsement of the term "choc-ice" on Twitter. His former England central defensive partner John Terry is also preparing to contest a charge of using insulting language to Ferdinand's brother Anton.
Speaking at Wembley at a gathering of invited guests from FIFA and anti-racism body Kick it Out, aimed at ending all forms of discrimination in the game, Bernstein said: "We must continue to be tough as a regulatory body on sanctioning and disciplining inappropriate behaviour."
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