Brazilian giants Santos celebrate their centenary this year and have taken an unusual step to toast 100 years in existence.
Some clubs will re-name one of their stands to commemorate their century, while others will perhaps build a statue or two in honour of their greatest players.
Part of Santos' festivities, however, include a viral video of players, coaches, staff and fans of the Sao Paulo club miming along to Carly Rae Jepsen's hit single Call Me Maybe.
Santos' biggest star Neymar features prominently in the video, wafting his phone along in time with the music and mouthing the words to the song intermittently.
Covering Call Me Maybe has become quite the fad ever since the Miami Dolphins' cheerleaders did so earlier this year, with their video having clocked up over 12 million views on YouTube.
Several other sports teams have had efforts since, with Crystal Palace cheerleaders giving it ago, along with the players of rugby union side London Wasps.
But how do Neymar & Co compare to the previous versions? You can judge for yourself below...