Liverpool have followed the summer signing of Turkey international Nuri Sahin by securing a partnership with Turkish betting brand Misili.com.
The Reds already have a deal with bookmaker Paddy Power for the United Kingdom, Ireland and Italy, while 118BET are the club's international betting partner.
In Misli.com, Liverpool now have a partner with exclusive rights to the Turkish market only, and Anfield managing director Ian Ayre is delighted to see the club continue to expand its reach.
Ayre was also keen to outline Liverpool's eternal connection with Turkey, given their epic Champions League final defeat of AC Milan in Istanbul over seven years ago.
"Our partnership portfolio continues to expand globally through this new partnership in Turkey with Misli.com," Ayre told the official Liverpool website.
"All football fans know that Liverpool FC has a special connection with Turkey, especially since our Champions League win in Istanbul back in 2005.
"We recently completed a TV series in Turkey called Soccer Prince which has enhanced our profile in the country and our partnerships with Turkey Tourism and Ramsey demonstrate the value that we're delivering to organisations in Turkey.
"When you mix all of those ingredients together, alongside the exciting promotions we plan to run with Misli.com, the signs look good for a successful partnership."
Liverpool, meanwhile, meet Udinese in the Europa League on Thursday and will hope to build on their victory against Young Boys in their previous continental encounter.
Jonjo Shelvey, who scored twice in the 5-3 win in Bern, will be available for selection in Europe as he serves a domestic ban for the red card received in the loss to Manchester United at Anfield.