FIFA vice-president Jim Boyce has called Liverpool forward Luis Suarez's dive against Stoke as "nothing less than a form of cheating."
The Liverpool striker went down looking for a penalty in the second half of the Reds' match against Stoke. Suarez was not booked for the incident, but the referee did not give a penalty either.
Stoke City boss Tony Pulis and Stoke winger Michael Kightly both criticised the Uruguayan striker after the match, and Kightly said diving was "ruining the game."
But Liverpool boss Brendan Rodgers defended the conduct of Suarez, insisting that the Reds striker gets a raw deal from the media, fans and referees.
Even so, FIFA VP Jim Boyce has joined calls for players to receive retrospective punishments for diving.
Boyce told PA Sport: "I have seen several incidents recently, and I watched the latest Suarez incident two or three times, and to me it is nothing less than a form of cheating.
"It is becoming a little bit of a cancer within the game and I believe if it is clear to everyone that it is simulation then that person is trying to cheat and they should be severely punished for that."
The Liverpool striker has been in fantastic form so far this season, and has scored five Premier League goals already, but the Reds frontman has become a magnet for criticism.
Suarez is seen as one of the chief culprits when it comes to theatrical falls and over exaggerated dives, but Liverpool boss Rodgers does not feel that reputation is warranted.
"At this moment there seems to be one set of rules for Luis and another set for everyone else," said the Liverpool manager.