Crystal Palace chairman Steve Parish has warned the likes of Liverpool and Arsenal that January transfer target Wilfried Zaha will not leave Selhurst Park for less than £20million, reports the Daily Mail.
The 19-year-old winger is widely regarded as one of the hottest properties outside the Premier League, and has attracted interest from a host of clubs, including reigning champions Manchester City.
"He is an extraordinary talent," Parish said of the latest talent off Palace's famed production line. "I said at the start of the season that keeping hold of Wilf would be like spending a lot of money on a transfer.
"Other sides can fly their kites but it would take £20million before we even got interested."
Gunners boss Arsene Wenger sent former assistant manager Pat Rice to run the rule over Zaha in the recent 4-3 victory over Burnley, with a view to bringing him to the Emirates Stadium when the transfer window reopens next year.
However, Arsenal will face competition from Liverpool, after Goal.com revealed last week that Brendan Rodgers was in fact leading the race for his signature.
The Reds boss has already made clear his intentions to add to his attacking options at Anfield in January, particularly after the injury suffered by summer signing Fabio Borini.
Zaha's ability to play on either wing, or through the middle, makes him an attractive option for Rodgers, who will do well to secure the England U21 star's long-term services.
"He has got the lot, provided he keeps his feet on the ground and continues working so hard on his game - then it will all come," added Parish. "People would have to compensate us accordingly for losing his talent - that is what a transfer fee is.
"All the teams have got to understand that you get £60million in TV money if you get into the Premier League, which is where we want to get. So we'd need to be compensated for reducing our chances of getting there."