Arsenal midfielder Mikel Arteta has warned his team-mates they must start making their superiority in matches count, if they are serious about challenging for top honours - both domestically and in Europe - this season.
The Gunners suffered a 1-0 defeat at the hands of Norwich City on Saturday, following Grant Holt's 19th-minute strike at Carrow Road to seal the Canaries' first Premier League win of the 2012/13 campaign.
More worryingly for Arsene Wenger, is the fact that it was the fourth time in eight league games that Arsenal have conceded the opening goal - a unwanted trend that the players must look to rectify, in order to prevent constantly putting themselves on the back foot.
Arteta is adamant that the squad is good enough to turn things around, having dominated large periods of the majority of their games, but stressed the importance of getting the first goal.
"It's not the first time we have conceded the first goal," reflected the Spaniard after the weekend trip to East Anglia. "It's very difficult.
"If you go ahead it gives you a lift, the other team has to take risks and you can cause mistakes.
"You can't get back into the game every time you fall behind. It's a tough ask and we haven't done it.
"For the amount of ball we had in the game, we should have done more and created more scoring situations. We are down because we know how good we are, and good we can be."
Arsenal return to Champions League action this week, looking to maintain their perfect start to their Group B qualifying campaign, when they host Bundesliga side Schalke 04 at the Emirates Stadium on Wednesday evening.