Chelsea will not pay above €35million for Atletico Madrid's in-form striker Radamel Falcao, reports ESPN.
The 26-year-old has already scored a staggering 12 goals in eight appearances for the La Liga outfit this season, prompting a raft of interest in his signature from some of Europe's biggest clubs.
Blues boss Roberto Di Matteo is believed to be keen on bringing Falcao to Stamford Bridge, but an ESPN source close to Roman Abramovich has revealed that the Premier League giants won't be held to ransom.
"Chelsea would go to 35 million euros but I don't believe they would go higher," said the source. "The owner is fed up paying inflated prices.
"There is no way Abramovich will sanction such a price again, I just don't believe he will. Atletico paid €45 million for him, so I cannot believe they would sell for anything less."
The Colombian could be the missing piece of the Chelsea jigsaw, with £50million signing Fernando Torres still struggling to find the net on a regular basis. And, if Di Matteo is serious about mounting a genuine title challenge this year, then striker reinforcements is something he needs to look into.
Falcao has a €60million buy-out clause in his contract, but with UEFA's Financial Fair Play rules looming, the Russian owner is conscious that a change in tact when it comes to new signings is needed.