Manchester United are the most valuable football brand in world sport, closely followed by Real Madrid, Bayern Munich, Barcelona, and Arsenal.

Money magazine Forbes calculated the brand power of all sports teams in the world, subtracting the income they get from revenue that isn’t shared and through sources that aren’t exclusive to them.

The deciding factors roughly amount to how much money each team raised through sponsorships and endorsements negotiated solely through them.

The numbers would include deals for shirt sponsorship, kit manufacturing and all kinds of funds raised by companies paying to advertise through the club.

Manchester United are second overall in the list and this will have a lot to do with their recent success in raising income through commercial revenues, such as the reported £350million seven-year shirt deal with car manufacturer Chevrolet.

Arsenal are the only other Premier League side in the top ten, though you would expect them to move up the list in the next few years as the many long-term commercial deals they signed to secure funding for Emirates Stadium begin to expire.

Real Madrid and Barcelona may as well be the only two clubs in Spain, as their sponsorship revenues eclipses anything earned by other La Liga clubs.

Meanwhile, Bayern Munich enjoy being the most supported club in Germany, the size of which makes them a large draws for sponsors, as well as their pedigree in European football.

See the full list below…

1. New York Yankees; £227,100,000

2. Manchester United; £183,300,000

3. Real Madrid; £160,000,000

4. Dallas Cowboys; £156,000,000

5. L.A. Dodgers; £126,000,000

6. Bayern Munich; £120,000,000

6. Boston Red Sox; £120,000,000

8. New England Patriots; £117,600,000

9. Barcelona; £110,000,000

10. Arsenal; £97,600,000

Topics:
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European News
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