Every football club has its own fans' favourite. Whether it's the captain, the leading goalscorer, or the loyal servant, there's an inevitability that some players are more popular with supporters than others.
An individual's standing can often be gauged by the number of fans that buy and/or wear his printed shirt. And, thanks to a recent study by the Daily Mail, here's a list of the Premier League participants and their three most popular shirt-sellers.
The only clubs that did not want to divulge such information were Chelsea - who declined to comment - and Aston Villa, who revealed that around 70 per cent of their overall sales for 2012/13 can be credited to summer signing Christian Benteke.
Arsenal | Thomas Vermaelen, Jack Wilshere, Alex Oxlade-Chamberlain
Aston Villa | 70 per cent of shirts sold in the Villa Stores have 'Benteke 20'
Chelsea | Refused to comment
Everton | Steven Pienaar, Marouane Fellaini, Nikica Jelavic.
Fulham | Kerim Frei, Mladen Petric, Brede Hangeland
Liverpool | Steven Gerrard, Luis Suarez, Jamie Carragher
Manchester United | Shinji Kagawa, Robin van Persie, Wayne Rooney
Manchester City | Sergio Aguero, Mario Balotelli, David Silva
Newcastle | Yohan Cabaye, Papiss Demba Cisse, Ben Arfa
Norwich | Russell Martin, Grant Holt, Jonathan Howson
QPR | Ji-Sung Park, Adel Taarabt, Djibril Cisse
Reading | Pavel Pogrebnyak, Adam Le Fondre, Karacan
Swansea | Michu, Nathan Dyer, Danny Graham
Southampton | Rickie Lambert, Adam Lallana, Jay Rodriguez
Sunderland | James McClean, Stephane Sessegnon, Sebastian Larsson
Stoke City | Peter Crouch, Robert Huth, Ryan Shawcross
Tottenham | Gareth Bale, Gylfi Sigurdsson, Rafael van der Vaart
Wigan | Shaun Maloney, Arouna Kone, Franco Di Santo
West Ham | Kevin Nolan, Mark Noble and James Tomkins
West Brom | Romelu Lukaku, Shane Long, Peter Odemwingie