Manchester United are "bullish" about the prospects for future growth - and that could prove expensive for American sports' giants Nike.
United executives are due to sit down with their Nike counterparts in February at the start of an exclusive six-month negotiating period over their £303million kit supply deal. And it seems obvious Nike will have to come up with an enormous sum to satisfy the club's owners, the Glazer family.
"We feel we know, with some clarity, the value of our rights, and we are bullish about the abundance of opportunities available to accelerate the growth of this business," said United's executive vice-chairman Ed Woodward.
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