Arsenal chairman Peter Hill-Wood has marked the Gunners´ emergence as Britain´s richest club by dismissing Chelsea´s plans for world football domination as "fantasy".

Chelsea chief executive Peter Kenyon has made no secret of his desire to make the Blues the world´s leading football brand by 2014 but their progress has been checked by the departure of manager Jose Mourinho last week.

"I don´t want to run Chelsea down, but one has to concede Manchester United and Liverpool are probably the biggest names in UK football and probably throughout the world," Hill-Wood said. "For Chelsea to think they are suddenly going to dominate United and Liverpool is fantasy. It´s not going to happen."

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