Craig Bellamy gave the Hammers an early advantage and Matthew Etherington scored two breakaway efforts in the second half to wrap up the points.
Reading were denied even a consolation goal by goalkeeper Robert Green´s penalty save from Kevin Doyle but Coppell admitted his side had been far too cavalier when going forward, saying: "I´m all for attacking football and I tell players to commit forward but we had no structure. The number of times they broke, particularly down the left side, really hurt us."
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