That is the view of Chelsea business affairs director Paul Smith, who believes the England and Real Madrid star will help the club´s drive to become a key player in the US market.
"It´s a fortuitous development that (Los Angeles) Galaxy have signed David because when he gets here in July the spotlight will be clearly on him and soccer in the US, and there will be a media frenzy of attention on him," said Smith.
© Copyright PA Sport Ltd 2007, All Rights Reserved.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms