Bryan Robson will make banishing the pain of relegation his top priority as he gets to grips with the challenge of immediately returning Sheffield United to the top flight.

The former England captain, who tasted relegation in each of his three previous managerial reigns with Middlesbrough, Bradford and West Bromwich Albion, has been handed a three-year contract by plc boss Kevin McCabe - who has made clear his ambition of establishing the Blades as a top 10 Premiership force by the end of that period.

He said: "The first thing you have got to get right is the players´ mental approach because being relegated isn´t nice and a lot of players keep feeling sorry for themselves into the new season. You have got to get their mental approach right right from the kick-off of the new season."

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