Football

Manchester United and Chelsea behind Spanish giants in most popular kits of 2012

Messi modelling the most sold shirt of 2012 (©GettyImages)
Messi modelling the most sold shirt of 2012 (©GettyImages).

Barcelona’s home shirt was the most bought football kit of 2012, just ahead of Manchester United and Chelsea according to recently released figures.

The Catalan club endured a mixed 2012 as they missed out on La Liga and Champions League glory while manager Pep Guardiola stepped down from the hot seat after four years in charge.

However they at least have something to cheer after it was revealed that their home kit for the current season was the most purchased shirt of 2012.

According to World Soccer Shop, Barcelona are closely followed by Manchester United and Chelsea’s home shirts, with the Spanish national jersey coming in 4th.

Real Madrid are further back from their rivals with the 6th most popular shirt behind the German national strip, while the national shirts of USA, Italy and Mexico are 6th, 7th and 8th respectively.

Liverpool’s current home shirt rounds off the top ten.

Although no figures are made available, Barcelona’s jump to producing the most popular kit of the year is a marked increase from years gone by.

Between the 2007/08 and 2011/12 Barcelona sold around 1.15 million shirts, a total which left them behind both Manchester United and Real Madrid who both sold around 1.4 million strips in the same time period.

The report by www.pr-marketing.de from earlier this year also revealed that Arsenal sold 800,000 shirts over the last five full seasons, Chelsea shifted 910,000 kits and Liverpool sold 810,000.

Topics:
Football
Premier League

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