Reading manager Brian McDermott believes the Royals' reputation for nurturing young players puts them in a strong position to beat Liverpool to Blackpool winger Thomas Ince before the close of the January transfer window.
McDermott confirmed on Tuesday that Reading had submitted a bid for the Liverpool target but, according to BBC Sport, Blackpool are holding out for £8 million for the England under-21 international.
Ince left is a graduate of the Liverpool academy and left Anfield for Blackpool in the summer transfer window of 2011, but his performances at Bloomfield Road have led to suggestions he could return to Merseyside.
Liverpool were confirmed to have made an approach towards the end of last year, which was dismissed by Blackpool, but McDermott feels that Reading could pip the Reds to Ince before the transfer deadline.
"Possibly [we can't compete] financially but I think we can compete as far as what we can offer," McDermott said, as reported by the Daily Mail.
"It has to feel right for the players, myself and our club. I definitely feel we can compete because we have a good environment for players to develop.
"That has proven over a number of years. A lot of younger players want to come to us because they get that opportunity to develop and do well."
Ince has scored 15 goals in 27 Championship appearances this season as Blackpool bid to return to the Premier League after two campaigns outside the top-flight.