Premier League transfer window spending may have moved on from those halcyon days of the billionaire battles between Chelsea and Manchester City, but a sizeable chunk is still splurged in every transfer window.
Manchester United proved they can still compete with the financial clout of their rivals following the summer acquisition of Robin van Persie from Arsenal for £24 million, while Queens Park Rangers have left observers gobsmacked with their survival inspired spending.
While Van Persie is likely to be judged the signing of the campaign when it reaches its climax come May, at 29-years-old the Dutchman's value will have seen a minimal increase, regardless of his goalscoring exploits.
But there have been several Premier League players this term who have seen their market values rise in perpendicular fashion, given their arrival in the top-flight with plenty to prove.
GMF highlights the Premier League players whose respective values have increased most dramatically in 2012/13 in terms of percentage increase. All valuations come courtesy of Transfermarkt.
1. Nick Powell - Manchester United
Market value on July 1 2012: £225,000
Current market value: £4.4m
Percentage increase (%): 1900
Nick Powell has enjoyed quite a rise to prominence since his stunning League Two playoff final winning performance for Crewe in May, with the teenager's goals in the lower reaches of the Football League enough to earn him a summer transfer to Manchester United.
The 18-year-old midfielder may have made just six appearances for Manchester United, but Powell has already been touted for greatness by Sir Alex Ferguson, who has identified him as a successor to Paul Scholes.
2. Bryan Oviedo - Everton
Market value on July 1 2012: £450,000
Current market value: £4m
Percentage increase: 800
Bryan Oviedo was a deadline day acquisition for Everton in last year's summer transfer window after a relatively inauspicious spell playing in Denmark with FC Copenhagen.
The 22-year-old Costa Rica international has enhanced his reputation at Goodison Park with 12 Premier League appearances for the Toffees this season, and his value has increased as a result.
3. Christian Benteke - Aston Villa
Market value on July 1 2012: £2.6m
Current market value: £10.5m
Percentage increase: 300
Aston Villa would be even deeper in the relegation mire were it not for the goals of Christian Benteke this season, and his performances for Paul Lambert's side have led to links with Arsenal and Manchester City.
Benteke has trebled his market value from the start of last summer during his time at Villa Park, and has even surpassed the £7m paid to sign him from Genk on transfer deadline day in August.
4. Joe Allen - Liverpool
Market value on July 1 2012: £3.5m
Current market value: £13m
Percentage increase: 275
Joe Allen was identified as a top target for Brendan Rodgers following his departure from Swansea for Liverpool, and the young Welshman moved to Anfield in a deal worth £15m in August.
The 22-year-old, by his own admission, has been 'disappointing' as the season has progressed, which has resulted in a dip in value. £13m does, however, represent a marked increase to his estimated cost at the end of last term.
5. Oscar - Chelsea
Market value on July 1 2012: £8.8m
Current market value: £28m
Percentage increase: 220
Chelsea's £22m investment in Oscar last summer represented a sizeable investment on an inexperienced player without a European pedigree, but it has paid dividends for the Blues.
Oscar, 21, had adapted supremely to English football and has contributed with six goals and eight assists for Chelsea this season.
Other notable increases...
Matija Nastasic - Manchester City
Percentage increase: 209.1
Victor Moses - Chelsea
Percentage increase: 130.8
Nacho Monreal - Arsenal
Percentage increase: 66.7
Mousa Dembele - Tottenham
Percentage increase: 61.5