It is hard to find someone who does not know of David Beckham, whether you are football fan or not, you have to have been living inside a bunker with no human contact to be oblivious to his name.

While the majority of people today love Beckham and admire what he has achieved, that has not always been the case. How you might say? Well Beckham loves the press and that is what has made 'Brand Beckham' so fruitful over the years - but so much time under the spotlight means when you do make a mistake the whole world sees it.

The Premier League is notorious for this as shown by Torres's and De Gea's recent 'failures'. So much pressure is put on these big signings by the press and when they don't live up to the high standards they set then the fans reading these articles start to slate the players and there would be no bigger signing than David Beckham.

Do you remember this? Beckham received a red card for lashing out at Argentina's Diego Simeone, England went on to lose on penalties and exit the 1998 World Cup. Beckham was blamed with headlines like "10 Heroic Lions, One Stupid Boy" and "What an idiot".

The worst was yet to come as the Premier League restarted, opposing fans would sing creative chants about him and his then fiancé Victoria. Although headlines and chants like this keep 'Brand Beckham' in relevance it does not do much for its credibility. There have been several other events like the '98 incident such as penalty misses and the 'jump out of a tackle' incident against Brazil in the 2002 World Cup.

Beckham's choice to move to Madrid in 2003 saw a turning point in what he could achieve. Now away from the forefront of the British media 'Brand Beckham' could flourish and his name could remain without intense ridicule. David Beckham has become more than just a footballer and he is still one of the best paid in the game, including advertisement endorsements, at the age of 37. I believe that is why he has not and probably will not return to the Premier League as a player and we only have ourselves to blame.

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