Belgium are a force in the chocolate world, but now they must also be a force in football. Currently first place in their World Cup Qualifying Group 'A' - ahead of Croatia by virtue of goal difference - with ten points from four games, it's a country that's definitely on the up.
The Belgian Pro League is not the most renowned divisions on the continent, but a number of top players have emerged from the country, and now successfully ply their respective trades in Europe's more daunting domestic competitions.
Now, with a crop of exciting young talent all coming together at the same time, Marc Wilmots has an opportunity to form a potent national team. The golden generation is upon us.
Belgium has the starting eleven that many countries dream of. Imagine a starting eleven with a promising young keeper in Thibaut Courtois. A defensive core of Vincent Kompany, Thomas Vermaelen, and Jan Vertonghen.
Kompany, a champion with Manchester City, while Vermaelen has shown his reliability and ability with Arsenal, and Vertonghen is part of the revolution that is happening across north London at Tottenham Hotspur.
Marouane Fellaini, Axel Witsel, and Mousa Dembele make up a midfield that can almost be spoken in the same breath as World and European champions Spain's, while the developing forward line of Eden Hazard and Romelu Lukaku continues to grow in maturity.
Each of these players have had a promising impact at club level. To use Lukaku as an example, here is a young player, 19-years-old, that is leading the line at West Brom and producing spectacular goals. He is not having the same impact as he was at Anderlecht, but this is the Premier League.
He is a future talent and to many the next Didier Drogba. A player with his physical prowess at a young age does not come by all the time. You have Lukaku who is then complimented by another young player in Hazard who is completely different. Both of these players have a midfield that is not as creative as Spain, but a midfield that can disrupt the other team and make Belgium "tick".
Belgium's golden age is now. They have the right mixture of young talent and experienced players. I expect them to not only qualify for the World Cup, but to be a force and advance far in the tournament. If Belgium do not take advantage of their talent they could end up fractured and broken like the Ivory Coast.
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