Manchester United striker Robin van Persie is officially the most popular player in the Premier League, having sold over 25 per cent of personalised football shirts in England's top-flight, reports the Daily Mail.
The £24million summer signing from Arsenal has displaced Old Trafford team-mate Wayne Rooney at the top of the pile, with the England international dropping to third spot with six per cent of kit sales, based on statistics from kitbag.com.
Separating the two Red Devils forwards is Liverpool captain Steven Gerrard, who jumps up a place into second, after commanding 8.2 per cent of the English market. The Anfield legend is also proving a popular choice amongst Premier League fans in North America, and tops their charts with a 10 per cent share of the total market.
Another recent Manchester United arrival comes in at fourth place based on UK figures, with Japanese sensation Shinji Kagawa's personalised shirt flying off the shelves, with 5.8 per cent of the total Premier League sales, while Gerrard's Liverpool team-mate Luis Suarez completes the top five with 3.6 per cent.
Two other players in their Premier League debut seasons feature in the top ten, with Chelsea's Belgian winger Eden Hazard placed sixth with 3.1 per cent, and Arsenal forward Lukas Podolski ranked 10th with 2.1 per cent.
The fourth and final Manchester United player to feature is veteran midfielder Paul Scholes, in seventh with 2.7 per cent, but there is no place for either Ryan Giggs or Javier Hernandez, who both dropped out of the top ten this year.
Fernando Torres's underwhelming performances for Chelsea have not had much of an impact on his popularity in terms of shirt sales. The Spanish striker comes in eighth, cornering 2.5 per cent of the market, while Argentine star Sergio Aguero is Manchester City's only entry in ninth, with 2.2 per cent.
For a full breakdown of the Premier League's ten most popular players - based on shirt sales with research from kitbag.com - see below:
Top 10: Premier League shirt sellers based on UK sales
1. Robin van Persie | Manchester United | 25.4%
2. Steven Gerrard | Liverpool | 8.2%
3. Wayne Rooney | Manchester United | 6%
4. Shinji Kagawa | Manchester United | 5.8%
5. Luis Suarez | Liverpool | 3.6%
6. Eden Hazard | Chelsea | 3.1%
7. Paul Scholes | Manchester United | 2.7%
8. Fernando Torres | Chelsea | 2.5%
9. Sergio Aguero | Manchester City | 2.2%
10. Lukas Podolski | Arsenal | 2.1%
In terms of the five most popular teams in the Premier League, Manchester United are out in front, with Van Persie responsible for 48 per cent of his club's total shirt sales - more than double the combined total of the next two most popular players, Rooney (11.4 per cent) and Kagawa (11.1 per cent).
Manchester City are the second most popular team, but it is a far more even spread amongst individual player shirt sales with Aguero responsible for 24 per cent. Mario Balotelli ranks second with 13 per cent, despite leaving the Etihad Stadium in January to sign for AC Milan, while Spanish playmaker David Silva completes City's top three with 8.4 per cent.
The omission of Frank Lampard and John Terry among Chelsea's top three sellers - the third most popular Premier League team in terms of shirt sales - is noticeable, with Hazard top with 23 per cent, Torres second with 18.7 per cent, and Juan Mata with 14.1 per cent.
Arsenal are the fourth most popular club with Jack Wilshere (17.6 per cent) and Alex Oxlade-Chamberlain (11 per cent) joining Podolski (18.4 per cent) among the most popular among the Emirates Stadium faithful, leaving no room for Theo Walcott.
And finally, Liverpool's market is dominated by Gerrard (52.6 per cent) and Suarez (23 per cent) with over three-quarters of shirt sales on the Red half of Merseyside, while Daniel Agger sneaks into the top three with seven per cent.
1. Robin van Persie - 48%
2. Wayne Rooney - 11.4%
3. Shinji Kagawa - 11.1%
1. Sergio Aguero - 24%
2. Mario Balotelli - 13%
3. David Silva - 8.4%
Eden Hazard - 23%
Fernando Torres - 18.7%
Juan Mata - 14.1%
1. Lukas Podolski - 18.4%
2. Jack Wilshire - 17.6%
3. Alex Oxlade-Chamberlain - 11%
1. Steven Gerrard - 52.6%
2. Luis Suarez - 23%
3. Daniel Agger - 7%