Marseille midfielder Joey Barton, on loan from Queens Park Rangers, was at his acid tongued Twitter best on Monday evening, as the wannabe member of the online intelligentsia compared Brazilian sensation Neymar to Justin Bieber.
Neymar has been earning rave reviews for his performances in Brazil, with none other than Pele placing the Santos forward alongside Lionel Messi and Cristiano Ronaldo as one of the world's elite, but Barton is having none of it.
Barton was an intrigued TV spectator for Brazil's clash with Russia as part of their extensive international tour, but the former Newcastle man refused to be caught up in the fanfare surrounding the Canarinha and their latest Samba star.
The 30-year-old placed himself on 'Neymar watch' for the entirety of the encounter at Stamford Bridge - which finished 1-1 - and after dismissing the youngster as no way comparable to Messi and Ronaldo, Barton delivered his damning verdict.
"Its amazing what some decent you tube footage can achieve. I'll have to get one up doing some keepy-ups in the garden," Barton tweeted.
"Neymar is the Justin Bieber of football. Brilliant on the old You Tube. Cat piss in reality…"
Barton's pithy aside garnered him an impressive 25,000 retweets, although it is likely to attract the ire of Bieber's notoriously loyal fans known, rather sickeningly, as 'Bieliebers'.
Bieber, meanwhile, first rose to prominence via songs he posted on YouTube, before the teenager was signed by R&B star Usher to his record label, before moving on to Island Records.
The 19-year-old has released three albums, all of which have been certified multi-platinum.