Gareth Bale has been announced as the newest member of BT's sporting team as a BT Ambassador.
The Tottenham Hotspur and Wales starlet has been signed up by the telecommunications company, and will feature in television adverts and also regularly appear as a guest on the new BT Sport channels.
The 23-year-old is currently one of the hottest properties on and off the pitch, with some scintillating displays in the Barclays Premier League and Europa League alike this season.
Bale will be at the forefront of BT's marketing campaigns to promote BT Sport, who will offer the opportunity to watch 38 live Premier League games every season for the next three years.
BT Sport have also secured the rights to show matches from across Europe and the World, including matches from Seria A, Ligue 1, Brasileiro and the MLS.
With the acquisition of ESPN's television channels in the UK and Ireland, BT have also landed the rights to show live games for the FA Cup, SPL, Europa League and the Bundesliga.
BT Sport will also be showing matches from the Aviva Premiership and up to 800 hours of live WTA tennis along with all the football coverage.
The Welsh winger has been in the form of his life of late and has previously has a partnership with BT, but is delighted that this has extended for a further three years.
“I am delighted to continue my relationship with BT by becoming a BT Ambassador," Bale told BT in a press release sent to Givemefootball.
"I feel honoured to join an exciting band of inspirational sporting figures, which has included Olympic heroes like the Brownlee brothers and Paralympic gold medallist Jonnie Peacock.
“A great deal has changed in my football career since my first partnership with BT, and I am happy to extend that relationship for the next three years. I am excited about the launch of BT Sport and I am happy to play my part in making it a big hit.”
Simon Green, the head of BT Sport, stated that he is delighted that they have been able to do what a lot of managers in England and across Europe would like to do which is to sign Bale.
“We are thrilled that Gareth has agreed to feature in our TV adverts and some BT Sport programmes, as well as becoming a BT Ambassador,” he said in the same press release.
"He has developed into one of the most-admired and coveted players in the Barclays Premier League in recent years. He is also an inspiring role model for young sports fans, who remains dedicated and focused on developing his considerable talent.
“We are delighted that we’ve managed to do what dozens of top football managers would like to do – sign Bale.”