Most Arsenal fans want Arsene Wenger to spend big, but history suggests this is wishful thinking. That's why reports linking the Gunners with a £30m move for Fiorentina striker Stevan Jovetic sound a little far-fetched.
Firstly, £30m is an obscene amount of money for a player with a mixed goalscoring record and limited Champions League experience.
And second, there's other cheaper options out there. Chief among those is Atletico Madrid's Adrian Lopez.
The Spaniard was heavily linked with Arsenal in January, but nothing came of it, while Southampton are the latest Premier League club with an interest.
A skilful, technically gifted forward, Lopez plays a style of football in vogue under Arsene Wenger. As Nacho Monreal and Santi Cazorla have shown, there's no shortage of great talent at knock-down prices in La Liga.