Manchester United have announced a multi-million eight-year sponsorship deal with insurance giants AON which will see their Carrington training ground re-named the AON Training Complex from July 1.
The deal will also see the Aon logo adorn Manchester United's training kit.
United bought out American delivery firm DHL out of their £10 million-per-year training kit sponsorship deal earlier this season in the hope of landing a more lucrative contract, something they appear to have done with the AON deal which is believed to be worth in the region of £160-180 million across the eight years.
'The first phase of our sponsorship was concerned with brand awareness of AON as a commercial business," an AON source told Press Association Sport.
'The second phase is about creating a global understanding of the capabilities that we provide for clients around the world.'
Aon are currently the Red Devils' title shirt sponsor, although that deal expires in 2014 with American car giant Chevrolet taking over having reached an eye-watering £53 million yearly agreement.
The new agreement with Aon comes with another sponsorship agreement on the horizon, a £100 million deal with a leading airline following the end of their arrangement with Turkish Airlines.
Manchester United executive vice-chairman Ed Woodward moved to quell fears that the agreement with Aon is a step towards renaming Old Trafford, saying the naming rights to the stadium "will not be sold".
Aon believe the Carrington name is less prestigious and not as close to fans hearts that the change will cause an uproar.
We are very aware and respectful of the fact some people will continue to call the training complex Carrington but in time, we hope they come to understand what the AON brand stands for,' the Daily Mail quote an Aon source as saying.
'But we feel this agreement will enable us to do something with the club which is unique.
'We have been more than delighted by our partnership with Manchester United.
'Awareness of the AON brand increased from 39% to 50% in the first year of our sponsorship and the percentage of unique visitors to our website have increased by up to 55% on matchdays.'