Lampard agent hits out at 'demeaning' Chelsea advert campaign

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Frank Lampard's agent has hit out at Chelsea's new photo-shoot with Adidas which saw numerous players covered entirely in blue paint, saying he wouldn't let the midfielder take part even if he was available to do so because it would be 'demeaning'.

The 34-year-old's future at Stamford Bridge is in doubt with his contract expiring at the end of the season but as yet no new agreement has been reached.

Chelsea deny that Lampard's absence from the Adidas campaign, which saw the likes of Juan Mata, Eden Hazard and John Terry covered entirely in blue paint ahead of the launch of next season's new home kit, has anything to do with his future.

And Lampard's agent Steve Kutner says the England international wouldn't have taken part because of family commitments on the day the of the shoot, and said his client wouldn't have been allowed to take part regardless.

‘I wouldn’t have allowed Frank to take part in any case. Covering him in paint would have been demeaning,’ he told the Daily Mail.

According to recent reports Chelsea are considering a u-turn and are willing to offer Lampard a contract extension to keep him at Stamford Bridge for another year.

Lampard, who joined the Blues from West Ham in 2001, is only three goals shy of becoming the club's all-time record top scorer.


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