Liverpool have been getting advice on running a successful football club from arch rivals Manchester United and fellow Champions League chasers Arsenal.
Anfield managing director Ian Ayre revealed that the club’s owner John W Henry is often picking up the phone to speak with official at Old Trafford and Emirates Stadium.
Arsenal and Manchester United are considered to be two of the best run clubs in the Premier League and the American owners of Liverpool are keen to soak up some of that knowledge.
Ayre believes it is a good thing for the Premier League if the top officials from its biggest clubs share best practice in running successful teams.
Henry’s background is in baseball and Liverpool feel it is sensible to canvas opinion from the likes David Gill at Manchester United and Ivan Gazidis at Arsenal.
“He and Tom [Werner, Liverpool chairman] are both very open in their approach,” he is quoted as saying in the Daily Mirror.
“They'll contact David at United and Ivan at Arsenal - 'What do you think?' That's healthy.
"'Let's get a rounded view of the sport and how we should be doing things.
"It's better to have an owner who is taking a genuine interest and is well-informed, rather than someone who says, 'I was successful in baseball, so I can do that in soccer.'
"They both put a lot of time into the team and into the game. That bodes well for Liverpool."
What Henry won’t need to phone either Arsenal or Manchester United for knowledge of is the significance of Champions League football.
Brendan Rodgers’ team look set to miss out again this season after another indifferent Premier League campaign.