Liverpool managing director Ian Ayre has today confirmed that the club will not sell striker Luis Suarez despite him stealing the headlines for all the wrong reasons once again during his side's match with Chelsea on Sunday.
During the second half of a heated match, Suarez was involved in a tussle with Chelsea centre-back Branislav Ivanovic, which then led to him sinking his teeth into the shoulder of the Serbian - something he has done before, back in his Ajax days.
The bite incident has overshadowed what was an exciting match, which ended with Suarez bagging a 96th-minute equaliser for the Reds in front of the Kop.
After the match Liverpool boss Brendan Rodgers refused to comment on the incident as he claimed he hadn't seen it properly and he hadn't watched television replays of it, but straight after that post-match press conference, the club reacted quickly to issue a statement about the case.
Suarez himself took to social networking site Twitter to apologise to the club, the fans and also revealed that he phoned Ivanovic to apologise to him as well.
The Uruguayan said: "I am deeply sorry for my inexcusable behaviour earlier today during our match against Chelsea.
"I have issued an apology and have tried to contact Branislav Ivanović to speak to him personally. I apologise also to my manager, playing colleagues and everyone at Liverpool Football Club for letting them down."
Ayre stated: "Luis has made an unreserved apology for his actions today.
"His behaviour is not befitting of any player wearing a Liverpool shirt and Luis is aware that he has let himself and everyone associated with the club down. We will deal with the matter internally and await any action from the FA."
While Rodgers commented: "Having reviewed the video footage and spoken to Luis, his behaviour is unacceptable and I have made him aware of this."
Ayre has added more about the situation on Monday by saying: "I think the most important thing is that we acted swiftly yesterday. Luis issued his apology and then we spoke with him last night and then again this morning. We've taken action to fine Luis for his actions.
"Brendan has spoken to him and I've spoken to him, and Brendan will be working with him further on his discipline. You can see when you speak to him how sorry he is about it and he's certainly shown quite a lot of contrition to us - and as part of that, he's also asked we donate the fine to the Hillsborough Family Support Group.
"I think he felt like he let a lot of people down yesterday. We'll work with Luis - Brendan particularly - on this side of his character in his game. Hopefully that puts the matter to rest from our point of view and we'll wait and see if there's any further action from the football authorities".
Ayre then confirmed that the striker will stay at the club.
"Not at all," he responded when asked whether Sunday's incident affects Suarez's future. "It affects his future in the sense that we have to work with him on his discipline - but Luis is a very important player to the club.
"He's a very popular player with his team-mates. As we keep saying, he signed a new four-year contract last summer and we'd all love to see him here throughout that contract. He's a fantastic player, top scorer and everything we'd want in a striker, so there's no change there.
"This is more about getting him back on the right track and it's largely down to Brendan now to work with him on that side of his character".
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