On Sunday afternoon Liverpool's laughing stock Luis Suarez had a nibble on Chelsea defender Branislav Ivanovic's arm during their 2-2 draw in the Premier League.
And over the past couple of days the sport pages throughout the world are burning with surprise and indignation.
But why the surprise and shock? This is merely another day in the extraordinary saga of Luis Suarez. A man not above rules, but beyond them.
Why is everyone so surprised that the Uruguayan should do something so reckless? Throughout yesterday's game he continually kicked out at Ivanovic and at the beginning of the second half, deliberately handled the ball in the penalty area.
A litany of not unusual charges for Suarez that could and perhaps should have seen him sent off long before his appetite grew. And these were just the actions of the first hour of one game.
This is the man that Liverpool have as their leading light, their pride and joy. The man who, after a previous cannibalistic miscalculation, they bought for almost £22.7 million in January 2011.
Before Liverpool parted with their cash, when Suarez was at Ajax, he bit PSV's Otman Bakkal during a game in the Eredivisie in November 2010.
That didn't appear to put Liverpool off and it seems very unlikely that this will put them off him either.
Many people are calling for Liverpool to sell Suarez. But do they really expect the club who printed t-shirts especially to stand shoulder to shoulder with a man who had obviously racially abused a fellow player to sell him just because he bit someone?
A club that people say has such a proud history is very lazily continuing to allow Suarez to smear their present and future.
Ajax suspended Suarez after the incident with Bakkal for two games before the league authorities banned him for a total of seven. Both authorities stood up and loudly and clearly said that biting someone was not acceptable (strange that someone needed to say it, you might have thought that a grown man would realise that himself).
Will Liverpool make a stand against their star player? Will they be seen to be doing anything to suggest that this behaviour is unacceptable? We'll see, but I for one won't be holding my breath.
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