There's no defending Luis Suarez's action when he bit the arm of Branislav Ivanovic in Liverpool's 2-2 draw with Chelsea, at Anfield, in the Premier League on Sunday.
The Football Association today announced a 10-game ban for the Uruguayan striker, which is his second lengthy suspension since arriving in the Premier League a little over two years ago, after he missed eight games for racially abusing Manchester United defender Patrice Evra in December 2011.
Suarez also served a seven-game suspension in 2010 for a similar offence to his most recent, when he bit PSV Eindhoven midfielder Otman Bakkal during his playing days in Holland with Eredivisie giants, Ajax.
The 26-year-old's reputation for cheating, of using underhand tactics and foul play, is borne out of the fact that Suarez never seems very far from controversy.
Repeatedly accused of diving to win penalties and unfair free-kicks, the stigma attached to the supremely talented, yet unnecessarily disobedient player, is not exactly unwarranted.
With Uruguay, Suarez was sent off for a deliberate handball to prevent Ghana from scoring a late goal in a World Cup quarter-final match in 2010. And, when Asamoah Gyan missed the spot-kick, the South American could be seen celebrating on the sidelines before being ushered down the tunnel. Uruguay advanced in the penalty shoot-out that followed.
As his on-field character continues to nosedive everywhere outside of Liverpool, Suarez can have nobody to blame but himself, for a public persona that will be at an all-time low just days before the PFA Player of the Year is announced - a six-man shortlist that the 23-goal striker is part of.
"A three-person independent regulatory commission today upheld the FA's claim that a suspension of three matches was clearly insufficient and the player will serve a further seven first-team matches in addition to the standard three," read an FA statement today.
"The suspension begins with immediate effect."
Liverpool immediately released a statement to say the club and player was "shocked and disappointed at the severity" of the punishment, decided by an independent regulatory commission, and Suarez will now have until midday on Friday to appeal the additional suspension.
However, the ban is by no means the longest handed out by the FA in recent years, and some might argue it's relatively lenient when compared to other instances of foul play.
Click through the tabs - above or below - to see the five biggest Premier League bans, and feel free to leave a comment in the message box below!