Robin Van Persie has been snapped up by BT Sport in a bid to promote its exclusive coverage of selected Premier League matches next season.
The Dutchman put pen to paper on a three year deal - set to start in the summer of 2013 - and will feature in television adverts and billboards alongside Gareth Bale and Alex Oxlade-Chamberlain.
"I am thrilled to be joining BT Sport as one of the faces of their advertising," he said in a press release sent to GiveMeFootball.
"It has been great fun filming the adverts and shooting the posters and I know fans will be seeing some amazing football and pictures when the adverts start to appear."
Ex-Arsenal striker Van Persie scored 24 Premier League goals to help United clinch the title on Monday, and has gone some way to justifying the transfer fee paid by Sir Alex Ferguson last year.
As well as showing 38 live matches from England's top flight, BT Sport also has deals in place to broadcast action from Serie 'A', France's Ligue 1, the MLS and the Brasileiro.
Simon Green, head of BT Sport, said: "I am absolutely delighted that we have signed a star of Robin's calibre to be in our advertising.
"For BT Sport, Robin is one of the players that embody the dynamism and skill that we are going to be showcasing with our live coverage, so we could not have signed a more powerful figure."
It is understood the channel also has a partnership with Aviva Premiership to show up to 69 rugby union games in the new season, as well as 800 hours of live women’s tennis.