Video: New contender for the worst miss of all time
Female Beerschot striker misses open goal in game against Ajax
Now, we're the first to admit that here at GMF Towers, we're prone to over-egging it a little bit.
Perhaps we're a bit trigger-happy when it comes to labelling things up like 'greatest goal ever' and 'finest moustache we've ever see on a woman' and things like that.
But this is a genuine greatest miss of all time slice of fried gold.
We can't hammer home just how bad it is - if you've come this far despite being cynical because of all the 'greatest miss ever' type stories we thank you - you are literally seconds away for being rewarded for your loyalty.
Playing in a woman's match between Ajax and Beerschot, Den Ridder has the simple job of tapping in after a free-kick hits the post and the ball falls kindly into her path.
No goalkeeper, no defenders. It really cannot end up in anything but a goal. It really can't...
Now there's no doubting it is genuinely the miss of the season, the year, and the decade. But is it the worst miss of all time?