Tottenham star Gareth Bale has moved to trademark his goal celebration - a heart-shaped hand gesture - with plans to use it as a logo on a range of clothes and footwear.
Bale is not the only player to celebrate scoring in such a fashion - with Chelsea midfielder Oscar seen to do the same this season - but the 23-year-old has differentiated his from others with the inclusion of the No.11 in the application.
The PFA and FWA Player of the Year filed for his trademark on March 26, and a successful application with the Intellectual Property Office will see the logo used on a range of Bale products.
'List of goods' able to be emblazoned by Bale's heart, as listed by the IPO, include:
"Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments, parts and fittings for the aforesaid goods.
"Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
"Clothing, footwear and headgear."
Bale has produced his highly-valued celebration on 25 occasions for Spurs this season in all competitions, while he has also found the net five times for Wales over the course of the campaign.
The Spurs winger will have the opportunity to add to his tally on Wednesday night, as Spurs face Chelsea at Stamford Bridge in a potentially pivotal encounter in the race for Champions League football.