After news broke that Sir Alex Ferguson will be retiring at the end of the current campaign, it marked the end of an era.
The legendary Scotsman, who arrived at Old Trafford in 1986, has certainly left his mark after making Manchester United one of the greatest clubs the world has ever seen.
Whether you love him or not, the fact that Sir Alex will not be on the Manchester United touchline will be an unfamiliar sight as many fans have never seen a different manager in charge of the club in their lives.
Many legends and current sporting stars have paid their tributes to the legend, but one company has celebrated his retirement in an unorthodox fashion - with an effective PR stunt.
After all the trophies and the longevity and his fearsome reputation, one of the things fans picked up on is "Fergie Time" - the supposed extra bit of time added on by the referee on at the end of the matches at Old Trafford, long enough so that United manage to grab an equaliser or a winner before the referee blows the final whistle.
It has been dismissed as a myth and has been adopted as a running joke - and now, after 26 years in charge, Fergie Time takes its most commercial form yet. Following the announcement of his retirement, Nando’s restaurants announced that nine of their Manchester locations would stay open an extra five minutes on Wednesday night in his honour.
“So, after 26 years in charge, Sir Alex Ferguson is finally calling it a day at Manchester United. Now he can spend time enjoying the finer things in life – golf, extended holidays, and helpings of PERi-PERi chicken," read the promotional statement.
“And what better way to celebrate the legend that is Sir Alex, by keeping out restaurant open for an extra five minutes this evening. We’re calling it #NandosFergieTime.”
This shows the impact Sir Alex has had - and is a funny yet great way of paying their respects to the legend that is Sir Alex Ferguson.
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