BT plan to go head to head with sports broadcasting giants Sky, with their plans to screen live Barclay's Premier League games for free to their broadband customers.
BT Vision has the rights to show 38 Premier League football games in the 2013/2014 season across three different sports channels, BT Sport 1, BT Sport 2 and ESPN. With Sky claiming the rights to 116 live games.
So can BT realistically tend a challenge, to the main football broadcaster and overall sports screening giant of Sky?
Sky will always claim to be the better option, and arguably it is, with punditry and analysis coming from some of the world’s best known Premier League and world footballing legends, stars and ex-managers. Not to mention the vast amount of games extra they have to show over their competitors.
But with a promise to invest as a big money contributor to Premier League football coverage from here on out, BT Vision could spell trouble for Sky Sports in the future. Plus it is hard to argue with a free sports package, when Sky charges a minimum of £21 a month for their basic Sky Sports package.
The biggest loser in this auction of televised football however, could end up being the fans.
It is bad enough for the biggest football fans among us, to have to shell out for Sky Sports and ESPN to gain coverage to all your football viewing needs. But now with a third company wanting a slice of the money pie, costs are rising for the humble football fan, as presumably, as the bidding price rises, so do our subscription fees.
So who is in the real winner of this vast fortune that is at stake?
Well, BT or Sky may be contesting to win this battle but it is the Premier League who have won the war. Receiving a 71% increase in their annual profits next season, amounting to an astronomical sum of around three billion pounds over the next three years.
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